The Promotional Surround Schedule
The Promotional Surround:
Logos, promos, idents, trailers
University of Nottingham, 21st - 22nd July 2009
key speakers: Professor John Caldwell (UCLA), Professor William Uricchio (MIT), Charlie Mawer (Executive Creative Director, Red Bee Media), Victoria Jaye (BBC Vision)
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Promotional Sound: logos, promos, idents, trailers 21 st July 2009 | |
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Time |
Event (all taking place in TRENT B46) |
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8.30 |
Registration in Trent B46 for those arriving on day |
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9.00 |
Welcome |
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9.15 |
Keynote: John Caldwell - “The Insider's Promotional Surround: Rationing Production Knowledge, Managing Unruly Machines, and Worker Buy-in” |
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10.15 |
TV Ephemera at the Junctions Catherine Johnson , Branding Interstitial Spaces on UK Television John Ellis , Ephemeral . . . But Evocative and Easily Recalled: The Comparison Between Programmes and Interstitials |
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11.15 |
Tea/Coffee break |
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11.45 |
Idents and Design Joshua Green , What does (American) television look life? Barbara Sadler , Identities and Idents: How far is it possible to trace the history of ITV through its regional and national idents? Paul Middleton , Short Life Design |
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1.15 |
Lunch |
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2.15 |
Branding and the BBC James Bennett , Dislocating Public Service Broadcasting: Negotiating content and brand at the interface Paul Grainge , Elvis Sings for the BBC: Broadcast branding and digital media design Mark Brownrigg and Peter Meech , Surrround: Sound |
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3.45 |
Tea/Coffee break |
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4.00 |
Industry Perspectives Charlie Mawer (Red Bee Media) Victoria Jaye (BBC Vision) |
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6.00 |
Close |
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7.00 |
Workshop Banquet – Ancaster Hall |
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Promotional Sound: logos, promos, idents, trailers 22 nd July 2009 | |
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Time |
Event |
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9.00 |
Keynote: William Uricchi, The recurrent, the recombinatory, and the ephemeral:thoughts on a textual system in transition |
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10.00 |
Movie Marketing: Anticipation, circulation and ancillary media Paul McDonald , Small Media, Big Film: Micro-Visibility in Event Movie Marketing Mark Gallagher , Guerilla Hunters: The precirculation of Soderbergh's Che Martin Barker , The circulation of ‘Gollum': how ancillary materials take on a life of their own |
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11.30 |
Tea/Coffee Break |
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12.00 |
Using the BFI Archive: Film and Television ephemera Jez Stewart , Branded entertainment onscreen in the 1930s and 1940s: Historical perspective on a modern phenomenon . Dylan Cave , The hidden film business Steve Bryant , TV's Credit Crunch: The slow death of end credits on British television and how some programmes fought it |
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1.30 |
Lunch |
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2.30 |
The boundaries of promotion and content Max Dawson , Between Promos and Content: Renegotiating the television text JP Kelly , Beyond the Broadcast Text: new economies and ephemeralities of online TV |
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Comfort Break |
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Alessandro Catania , The Recap as Promotional Strategy for Serials and Brands Roberta Pearson , Transmedia Storytelling in Historical and Theoretical Perspective |
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4.30 |
Close |