links

Logos, promos, idents, trailers

In MediaRes (a media commons project)

http://mediacommons.futureofthebook.org/imr/

Logos and Idents

http://www.tv-ark.org.uk/ - Comprehensive archive of UK television ephemera (idents, titles, logos, adverts)

http://625.uk.com/tv_logos/now.htm - Site dedicated to UK television idents

http://www.medlrum.co.uk/mhp/identzone/index.html - Site dedicated to UK television idents

http://www.angeltowns.com/members/austvhistory/index/htm - Site dedicated to Australian television idents

http://uk.youtube.com/watch?v=dZzvwHD03iI&feature=related - Video and film logos of the 1970-1980s compilations (US)

Trailers

http://www.movie-list.com/ - Compendium of film trailers

http://www.imdb.com/Sections/Trailers/ - Internet Movie Database

AJK Foundation
http://www.ajkfoundation.org/ca.asp)- two part history of trailers produced by the Andrew J.Kuehn Jr.

Ephemeral Film

http://www.archive.org/details/ephemera - site dedicated to non-fiction films usually madefor educational, industrial, or promotional purposes.

Apple trailers
www.apple.com/trailers- site for the viewing of contemporary trailers.

Promos and branded entertainment

The Hire (BMW)
http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx

http://uk.youtube.com/watch?v=PKYUtUw-8ig

Lucky Star (Mercedes)
http://uk.youtube.com/watch?v=n4A3lvKuJCo

Cadbury’s Gorilla ad
http://uk.youtube.com/watch?v=TnzFRV1LwIo

Companies

Red Bee Media (key digital media company responsible for designing broadcast logos, promos, idents, trailers, as well as other forms of branded entertainment in the UK and global market)
http://redbeemedia.com/#

Fallon (ad agency central to the development of branded entertainment such as BMW’s The Hire and Cadbury’s Monkey promos)
http://www.fallon.co.uk/

Anonymous Content (key production company specializing in short-form content)
http://www.anonymouscontent.com/

Tools

If you want to see online promotional materials that are no longer available, a useful site can be found at http://www.archive.org
e.g. this is what HBO's Sopranos site looked like back in April of 1999...
http://web.archive.org/web/20000815070449/www.hbo.com/sopranos/

The following site allows you to get "snapshots" of entire websites, download embedded video/documents etc - all of which are catalogued by the date you visited and accessible through one simple user interface. It's a particularly handy tool if you're trying to document and organise online promotional material
http://www.zotero.org

Online video and User-generated content

YouTube
http://uk.youtube.com/

Current TV
http://current.com/

Dogma 2001: The New Rules for Internet Cinema
http://www.neocinema.com/

U-Soap Media
http://www.u-soap.com/

StrangeCompany
http://www.strangecompany.org/