Logos, promos, idents, trailers
In MediaRes (a media commons project)
http://mediacommons.futureofthebook.org/imr/
A number of panelists (Elizabeth Evans, Max Dawson, James Bennett, JP Kelly, Avi Santo) have already begun discussing some issues relating to the ephemeral media workshop in a fascinating themed week on the online academic site In Media Res - the subject 'Online Content in an Era of Multiplatform Branding [February 16-20, 2009]. Those interested can find the clips and postings at the site below.
Logos and Idents
http://www.tv-ark.org.uk/ - Comprehensive archive of UK television ephemera (idents, titles, logos, adverts)
http://625.uk.com/tv_logos/now.htm - Site dedicated to UK television idents
http://www.medlrum.co.uk/mhp/identzone/index.html - Site dedicated to UK television idents
http://www.angeltowns.com/members/austvhistory/index/htm - Site dedicated to Australian television idents
http://uk.youtube.com/watch?v=dZzvwHD03iI&feature=related - Video and film logos of the 1970-1980s compilations (US)
Trailers
http://www.youtube.com/trailers
http://www.movie-list.com/ - Compendium of film trailers
http://www.imdb.com/Sections/Trailers/ - Internet Movie Database
AJK Foundation
http://www.ajkfoundation.org/ca.asp)- two part history of trailers produced by the Andrew J.Kuehn Jr.
Ephemeral Film
http://www.archive.org/details/ephemera - site dedicated to non-fiction films usually madefor educational, industrial, or promotional purposes.
Apple trailers
www.apple.com/trailers- site for the viewing of contemporary trailers.
Promos and branded entertainment
The Hire (BMW)
http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx
http://uk.youtube.com/watch?v=PKYUtUw-8ig
Lucky Star (Mercedes)
http://uk.youtube.com/watch?v=n4A3lvKuJCo
Cadbury’s Gorilla ad
http://uk.youtube.com/watch?v=TnzFRV1LwIo
Companies
Red Bee Media (key digital media company responsible for designing broadcast logos, promos, idents, trailers, as well as other forms of branded entertainment in the UK and global market)
http://redbeemedia.com/#
Fallon (ad agency central to the development of branded entertainment such as BMW’s The Hire and Cadbury’s Monkey promos)
http://www.fallon.co.uk/
Anonymous Content (key production company specializing in short-form content)
http://www.anonymouscontent.com/
Tools
If you want to see online promotional materials that are no longer available, a useful site can be found at http://www.archive.org
e.g. this is what HBO's Sopranos site looked like back in April of 1999...
http://web.archive.org/web/20000815070449/www.hbo.com/sopranos/
The following site allows you to get "snapshots" of entire websites, download embedded video/documents etc - all of which are catalogued by the date you visited and accessible through one simple user interface. It's a particularly handy tool if you're trying to document and organise online promotional material
http://www.zotero.org
Online video and User-generated content
YouTube
http://uk.youtube.com/
Current TV
http://current.com/
Dogma 2001: The New Rules for Internet Cinema
http://www.neocinema.com/
U-Soap Media
http://www.u-soap.com/
StrangeCompany
http://www.strangecompany.org/
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